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Male employees forced to wear E-cup boobs by their CEO
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Male employees forced to wear E-cup boobs by their CEO


The CEO of a bra company believes that men can’t manufacture, much less design the best lingerie when they have no experience of how it feels to have boobs.

As a result, Ignace Van Doorselaere, the CEO of PrimaDonna forced the male employees to experience what it feels like to have E-cup boobs by handing them weights to hang around their necks. The weights were meant to simulate what it’s like to have a pair of breasts to the employees.

With this experience, the workers would be able to understand the importance of creating bras that are not only functional but supportive as well as comfortable.

An average E-cup weighs between 2.2-3.5lbs per boob.

Ignace was quoted to asking the employees how a man can know what it’s like to have a larger cup size, adding that they make lingerie for women with bigger cup sizes, yet they had no clue.

The workers wore the weights for the whole day and unsurprisingly it did not take long before they started complaining about sore backs and shoulders as a result of the weight.

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